If there’s one social media platform you just cannot ignore in the Web3 space, it has to be Twitter (as of now). It’s where most of the community exists. Twitter is an essential battleground for those who want to establish a presence in the Web3 space.
So, how can you make your mark and grow your Twitter account in the Web3 sphere? If you’ve got already got an existing account or you’re just starting off from 0, there are some tips here which might help you along the way.
Here are 10 actionable tips to help you do just that!
1. Stay persistent. Post everyday 🗓️
Russell Brunson, Co-founder of ClickFunnels has said it, “I know it can be difficult to put yourself out there…But keep at it! Your efforts will pay off :)”. He suggests if you’re just starting off, post content every day. In the beginning, post it for yourself. Stay persistent. You’ll soon begin to attract followers. Consistency is the key. There’s just no excuse to this. Twitter is the lowest of hanging fruits. Post multiple times a day, if you can. There’s no wrong way here.
2. Experiment with diverse content 🧪
Keep your audience engaged by diversifying your content mix. Incorporate polls, share industry news to stay up-to-date, showcase team updates to humanize your brand, and provide tech or marketing updates. Experimenting with various content types (thread, infographics, video and the like) will help you discover what resonates with your followers and fine-tune your strategy for optimal results.
3. Engage with the community 💬
Be an active participant with your community. Join conversations, respond to tweets, and show genuine interest in what others have to say. This will help you build relationships, gain visibility, and establish your presence. This is essential when you’re starting off.
4. Leverage the power of retweets 🔄
Getting your content retweeted by influencers or accounts with a large following can significantly boost your visibility. Consider trading, buying, or selling retweets, or even paying for shoutouts on Twitter. Yes, we did say “paying”. You need to amplify your content. And you can piggyback off influencers to do so. Think of a KOL program for this. Just remember, quality content is key – there’s no point in amplifying a message if it doesn’t resonate with your audience. So be sure to analyse engagement on KOL accounts if you go that way.
5. Use hashtags wisely 🏷️
Hashtags can help your content reach a larger audience, but use them strategically. Avoid overloading your tweets with hashtags and choose them based on relevance, not just popularity. Also, consider creating your own unique hashtag to build brand recognition and encourage user-generated content. So if you have or plan to have a token, ensure you use that cashtag in every tweet of yours. Also, tag other projects or participants in the space.
6. Collaborate and network 🤝
Connect with like-minded individuals, influencers or projects. Networking is a powerful way to grow your following and make a lasting impact. Partnerships are key for growing your community and getting eyeballs your way.
7. Plan a giveaway 🎁
Giveaways a BIG in the crypto space. Organize contests, giveaways, or campaigns that encourage to follow your account or engage with certain tweets. This can generate buzz around your account and incentivize people to follow you for a chance to win. Ensure to make “Refer / Tag a Friend” a task within the giveaway. You can use a platform like Gleam to put one together.
8. Leverage off “Web3 Community Engagement” platforms 🚀
Think Zealy, Galxe, QuestN. These platforms let you engage, analyze and scale your community. You can plan a variety of gamified tasks to help grow and engage your community. For a perspective, Zealy currently has 500,000 monthly active users across 180 countries.
9. Host / Participate in Twitter Spaces 🚀
Twitter Spaces are live audio conversations that offer an opportunity to connect with your audience and other Web3 enthusiasts on a more personal level. Host or join Spaces to share your expertise, discuss industry topics, or simply network with like-minded individuals.
10. Cross-promote your Twitter account 🔄
Promote your Twitter account on other social media platforms, your website, blog, or email newsletters. This will help you reach a wider audience and drive traffic to there.
Follow these 10 tips, and you’ll be well on your way to growing your Twitter account. Sounds daunting? Or not something you’d want to spend time on. We are here to help.
At Tertie, we have helped build and scale up communities for crypto and NFT projects. Drop us a message, and we’d be happy to schedule a free consultation call to decide a strategy customised to your business.
