What is SocialFi and why is it Important?

If you’ve been feeling limited by traditional social platforms, a new frontier may have you excited – SocialFi, or crypto social media in more words. As Web3 evolves, innovative spaces emerge where you can connect freely while earning rewards. But what is SocialFi and why is it important? Let’s find out! SocialFi uses blockchain to […]

5 ways to raise funds in Web3

Getting your great idea off the ground can be tough. As the world of web3 grows, attracting funding is key to taking your project to the next level. The good news is, with the right strategies, raising capital isn’t as hard as it sounds. Here are 5 common ways projects find support: 1. Seed Funding […]

500% more clicks: How we created an irresistible crypto newsletter

The campaign we are covering here is from the present month, October 2023. The email sent out achieved a click-through rate (CTR) of 5.80%, a 500% jump compared to the client’s average CTRs for previous emails. For a perspective, as per Campaign Monitor, a good click-through rate should be between 2-5%. So what made this […]

How to Boost Your WEB3 Advertising Performance with Data-Driven Insights

The rise of blockchain technologies and cryptocurrencies has introduced unprecedented amounts of public data on user transactions and interactions. This on-chain activity data provides valuable insights that can boost Web3 advertising performance. Traditional online ads have often relied on cookies and user profiling based on browsing behavior. However, in the decentralized world of WEB3, a […]

Which of these Layer 2 platforms can break into the $1B group?

The past year has seen a lot of chat around the Layer 2 (L2) solutions with the arrival of platforms including Optimism, Arbitrum and more recently Mantle. But which L2 project, in the sub-$100M market cap, has the potential to reach the $1B group in the next bull market? We’ll review this based on a […]

Harnessing Airdrops for Sustainable Web3 Growth

airdrops for web3 growth

Airdrops have become a popular tactic for web3 projects looking to distribute tokens and drive awareness. But most airdrops fail to convert recipients into engaged, loyal users over the long-term. In this comprehensive guide on harnessing airdrops for sustainable web3 growth, we’ll share strategies and best practices for creating airdrop campaigns that build genuine community […]

10 Handy Tips to Grow Your Crypto Projects Twitter Account 

If there’s one social media platform you just cannot ignore in the Web3 space, it has to be Twitter (as of now). It’s where most of the community exists. Twitter is an essential battleground for those who want to establish a presence in the Web3 space. So, how can you make your mark and grow […]

10 Common Web3 Marketing Mistakes To Avoid: A 5-Minute Guide to Dodging Pitfalls

Embarking on a Web3 marketing campaign can be an exciting adventure, but it’s not without its challenges. To help you navigate the world of Web3 marketing, we’ve compiled a list of 10 common mistakes to avoid. Some of these might seem intuitive, but you’ll be surprised at how many projects get these wrong. As a […]

What is a Dynamic NFT? All you need to know

Like it or not, Non-Fungible Tokens (NFTs) are projected to be a thriving space in the field of Web3 in the coming years. As per Research & Market, the NFT market is poised to grow at a CAGR of 35.02% between 2023-2027. As adoption grows, so do use cases. In fact, the next evolution of […]

5 Key Differences Between Web2 and Web3 Marketing

The marketing landscape is changing. The rise of Web3, or the decentralized web, is changing the way businesses approach their marketing strategies, communicate with their audience, develop content and more. In this blog post, we’ll explore 10 key differences between Web2 and Web3 marketing to help you understand the opportunities and challenges in this emerging space. 1. Centralization vs. […]