500% more clicks: How we created an irresistible crypto newsletter
The campaign we are covering here is from the present month, October 2023. The email sent out achieved a click-through rate (CTR) of 5.80%, a 500% jump compared to the client’s average CTRs for previous emails. For a perspective, as per Campaign Monitor, a good click-through rate should be between 2-5%. So what made this […]
Case Study: How we drove signups for a Bitcoin-Only exchange’s automated buying product
Background Coinfloor (now acquired by CoinCorner), the longest-running bitcoin exchange in the UK, introduced an automated bitcoin buying feature. For this, we worked towards the creation of a unique fee-waiving campaign. The goal was to promote the benefits of DCA (dollar-cost averaging), attract new users, and incentivize existing customers to use the platform. Strategy and […]