Case Study: How we drove signups for a Bitcoin-Only exchange’s automated buying product
Background Coinfloor (now acquired by CoinCorner), the longest-running bitcoin exchange in the UK, introduced an automated bitcoin buying feature. For this, we worked towards the creation of a unique fee-waiving campaign. The goal was to promote the benefits of DCA (dollar-cost averaging), attract new users, and incentivize existing customers to use the platform. Strategy and […]