Web3 Marketing Talks: A sit down with Adam Simmons, CMO at RDX Works

This marks the first of a series of interviews with marketing professionals in the Web3 Marketing space. We share insights from Adam Simmons, Chief Marketing Officer at RDX Works. Adam brings a wealth of experience from over a decade of building and growing businesses across various industries. Today, he’s at the helm of marketing for RDX Works, […]

List of Top 10 Web3 VC firms: Contact details and more

Raising funds is not an easy task in the startup world. We’ve seen this first-hand at Tertie, having worked with startups for over a decade.  This process becomes even more complicated when navigating the relatively new and rapidly evolving landscape of crypto and Web3. The space is crowded with everyone trying to catch the attention […]

What is SocialFi and why is it Important?

If you’ve been feeling limited by traditional social platforms, a new frontier may have you excited – SocialFi, or crypto social media in more words. As Web3 evolves, innovative spaces emerge where you can connect freely while earning rewards. But what is SocialFi and why is it important? Let’s find out! SocialFi uses blockchain to […]

Making Paid Ads an essential element of your Web3 Marketing success

As the crypto world blossoms, how do you help your great idea shine? The decentralized dreams of Web3 are inspiring, but getting noticed takes savvy strategies. One of these is using paid ads. Paid ads can be a perfect complement to organic marketing strategies. If done right, these can introduce your project to a wider […]

5 ways to raise funds in Web3

Getting your great idea off the ground can be tough. As the world of web3 grows, attracting funding is key to taking your project to the next level. The good news is, with the right strategies, raising capital isn’t as hard as it sounds. Here are 5 common ways projects find support: 1. Seed Funding […]

500% more clicks: How we created an irresistible crypto newsletter

The campaign we are covering here is from the present month, October 2023. The email sent out achieved a click-through rate (CTR) of 5.80%, a 500% jump compared to the client’s average CTRs for previous emails. For a perspective, as per Campaign Monitor, a good click-through rate should be between 2-5%. So what made this […]

Tertie partners with SpaceDev to expand Web3 offerings

We’re thrilled to announce a new partnership with SpaceDev. The tech and the marketing sides are crucial for any Web3 project to succeed and as decentralized technologies evolve rapidly, collaborations that bring together complementary skill sets will be key to driving further progress. What this partnership brings, SpaceDev is one of the leading blockchain development […]

Which of these Layer 2 platforms can break into the $1B group?

The past year has seen a lot of chat around the Layer 2 (L2) solutions with the arrival of platforms including Optimism, Arbitrum and more recently Mantle. But which L2 project, in the sub-$100M market cap, has the potential to reach the $1B group in the next bull market? We’ll review this based on a […]

Harnessing Airdrops for Sustainable Web3 Growth

airdrops for web3 growth

Airdrops have become a popular tactic for web3 projects looking to distribute tokens and drive awareness. But most airdrops fail to convert recipients into engaged, loyal users over the long-term. In this comprehensive guide on harnessing airdrops for sustainable web3 growth, we’ll share strategies and best practices for creating airdrop campaigns that build genuine community […]

How to create an effective bounty campaign to increase crypto project awareness

Bounty campaigns are an essential part of a crypto project’s marketing strategy. They can help increase awareness, generate buzz, and attract potential investors. However, organizing and managing a bounty campaign can be challenging, especially for new projects. In this article, we will discuss how to craft, post, and manage an effective bounty campaign. What is […]