Background
We helped Newsvoice successfully acquire a large user base and outperform industry standards in key metrics such as user engagement, push notifications, and cost per install.
Newsvoice aimed to acquire a substantial user base for its unbiased news app targeted at millennials. The focus was on driving app downloads and creating engaging content.
Goal: App Downloads
Strategy and Execution
To achieve the desired results, we focused on the following steps:
- Content Sourcing via Gamification: A strategy was put in place to have the community contribute to the content. By gamification within the app, over 250 active volunteers contributed to the app’s content.
- User Growth: Marketing efforts were focused on social media, influencer outreach, SEO-focused content creation (native blog), App Store Optimisation, and participation on platforms like Product Hunt and so on.
- Successfully ran a Kickstarter campaign.
- Influencer Marketing: Research was conducted to identify suitable influencers for promoting the app. By collaborating with these influencers, the average Cost per Install (CPI) was reduced to $0.43, well below the industry averages of $2-$4.
Results
Newsvoice successfully marketed its news app for millennials, outperforming other similar apps across critical metrics such as user engagement and push notifications. By implementing a comprehensive content strategy, crowdsourcing content via gamification, ASO, and leveraging influencer marketing, Newsvoice achieved a cost-efficient user acquisition process. This case study demonstrates how a well-planned and executed marketing strategy can lead to exceptional results in the highly competitive app market.
