Embarking on a Web3 marketing campaign can be an exciting adventure, but it’s not without its challenges. To help you navigate the world of Web3 marketing, we’ve compiled a list of 10 common mistakes to avoid. Some of these might seem intuitive, but you’ll be surprised at how many projects get these wrong. As a case in point, Guerrilla Buzz‘s recent research showed that 35.8% of the top 1000 assessed crypto projects did not publish any articles on their blogs this year!
So. Let’s dive in!
1. Underestimating the Power of Community
Community is the Sovereign in Web3 (here’s more where that came from). A strong community is the backbone of any successful Web3 project. Don’t treat your community like an afterthought – engage, entertain and inform them. Keep them informed. It could be a tweet, a blog post, an AMA session, or anything. Host interactive events, share regular updates, and be responsive. Remember, your community can be your most loyal advocate and your biggest differentiator!
2. Overpromising and Underdelivering
In the world of Web3, hype can be a double-edged sword. Tempting as it may be to make grandiose claims, it’s crucial to be realistic and transparent about your project’s potential. Otherwise, you risk disappointing your audience and damaging your reputation. Keep it real!
3. Not Messaging Frequently
Consistent communication is key to keeping your audience engaged and informed. Don’t let your social media channels gather cobwebs – post regularly and interact with your followers. A little TLC goes a long way in demonstrating your commitment to your project and community.
4. Inactive Blogs
(Mentioned this earlier) An inactive blog is a wasted opportunity to showcase your project’s value and establish your brand as an industry authority. Keep your blog fresh and engaging with a steady stream of relevant, informative, and shareable content.
5. Poor Crisis Management
Ok. So you did overpromise and underdeliver. It’s not the end of the world. In the unpredictable world of Web3, challenges are part of the game. Don’t fall prey to the trap here to avoid a conversation around this with your community. Be honest with them. Delay, tech issues, team changes or more, a solid crisis management plan will help you address issues proactively and maintain open communication with your community. Just be honest with your community, and it will go down well.
6. Ignoring Analytics and Performance Metrics
In the immortal words of Peter Drucker, “What gets measured gets managed.” Keep a close eye on your marketing performance by tracking key metrics and making data-driven decisions. After all, you can’t fix what you don’t know is broken! See what works and what doesn’t. Analytics can be a lot of fun, if done right.
7. Inadequate Transparency
Trust is the name of the game in Web3, and transparency is the key to building it. Be open and honest about your project’s development, team, and partnerships to foster trust and credibility. When in doubt, remember that honesty is the best policy.
8. Inconsistent Branding
Consistency is the secret sauce that makes your brand memorable and recognizable. Develop a cohesive brand identity and maintain it across all marketing efforts to avoid confusing your audience and diluting your brand’s impact.
9. Overemphasis on Technical Jargon
We cannot stress this enough. The Web3 space is evolving and new terms pop-up every single day. While it’s important to demonstrate your project’s technical prowess, drowning your audience in jargon can be a turn-off. Strive for a balance between technical information and user-friendly language to make your project accessible to a wider audience. In short, keep it simple! Make education and learn-to-earn programs part of your project’s content strategy.
10. Ignoring SEO
Search engine optimization (SEO) is your ticket to organic traffic and increased visibility. Don’t let this powerful marketing tool slip through your fingers – invest in a well-planned SEO strategy to help your Web3 project stand out from the crowd. Ready, set, optimize!
By steering clear of these common Web3 marketing pitfalls, you’ll be well on your way to a successful and engaging campaign. Remember, the key to effective marketing is a combination of strategy, creativity, and adaptability. Need help in conquering the Web3 marketing landscape! Get in touch with us at Tertie for a customised marketing plan.
